Social networks in the work of the government: advantages, problems and ways of using them

Abstract

In this article, the author discusses the use of social networks as a tool for informing the public about the process of government work. The authors characterize social networks as an actual way of lobbying political interests in society, the distinctive characteristics of which are: a wide variety of approaches, focus on the needs of the target audience, efficiency, flexibility and low costs. The article discusses the approaches to the work of social networks presented at the present stage of the development of the Internet, as well as the rapid dissemination and receipt of information through new media. The author suggests the correct practice of using social networks in the work of executive authorities, as well as the professional use of technologies and tools for electronic interaction necessary in teaching digital competencies and mastering best practices. The results can be useful in developing a policy of state bodies in social networks, recommendations for the interaction of civil servants with society in the digital space.