Abstract
In this article, the author examines the place of social networks in the hierarchy of mass communication along with print media, radio and television by the example of their use by both ordinary citizens and politicians in Russia and France. In addition, the author determines the target audience of each information source, and names five possible methods of manipulation through social networks. Also in this scientific text, we are talking about the merger of social networks and online media, which leads to the formation of such a new phenomenon as social journalism. The problematics of the article is whether social networks and television compete for the greatest audience coverage during the presidential race in Russia and France in 2012 or, on the contrary, complement each other due to the "double screen" phenomenon.
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