Social Networks as a Source of New Value

Abstract

In recent years, new business solutions have appeared based on creative ideas and the ability to use multi-channel communication with clients. Social networks are now not only a necessary complement to communication, but also a source of specific value and inspiration for new methods of obtaining market information. Commercial companies are increasingly recognizing the importance of social networking sites. These companies use these sites for marketing and promotional purposes, as well as to build the image of the organization. This paper presents select aspects of creativity in the digital economy. The purpose of this article is to indicate the sources of creativity in social networks, the social impact of these creative solutions and how they affect the functioning of the economy.