Social networks as a public health tool - “Non-smoking bars and restaurants”

Abstract

Abstract Issue/problem In Serbia, 34,7% of adults are smokers. Although Framework Convention of Tobacco Control was signed in 2005, there are measures still not applied. Implementation of the existing laws on tobacco control is inconsistent. Inadequate regulation is particularly related to catering objects - restaurants and cafes, which contributes to a general tolerance towards smoking. Although 84% of the population is aware of the harmful effects of second-hand smoking, complete smoking ban in restaurants and cafes is supported by only 19% and 14%, respectively. Description of the practice The initial idea was to identify smoke-free catering objects, as well as those that properly obey current laws. This led to creation of a Facebook page with a map of such objects in Belgrade. Another goal was to raise awareness about the effects of second-hand smoking and encourage people to articulate their needs, but also to emphasize the significance of this topic to the media and other relevant parties. Effects In two years, the page reached nearly 4000 organic followers. It is daily used for sharing news and study results and for discussing tobacco control related topics. Some posts reach up to twenty thousand Facebook users. The map includes over 100 strictly non-smoking catering locations. The page has been further publicized via popular internet portals, newspapers, TV channels, specialized magazines and foreign tourist guides. Lessons The page has revealed the suppressed need of the majority to express the intolerance to second-hand smoke. Even though most catering owners are hesitant to declare smoke-free areas, fearing a negative business impact, others see the page as a good promotion channel. The initiative has also been recognized by different parties with an idea of future joint action. Key messages Social networks are a powerful tool to broadcast public health initiatives and encourage people to take actions. Social media communities have potential to create a persistent influence on stakeholders to lobby for new regulations.