Abstract
This study aimed at investigating the role of social networks apps in tourism marketing for travel and tourism organizations in Al-Kharj City, Kingdom of Saudi Arabia. The study used the descriptive and analytical approach to achieve its objectives and test its hypothesis. The study found that social networks apps play a vital role in marketing the tourism product in Al-Kharj City as well as communicating effectively and cheaply with the customers. The study recommended nominating and training some workers in tourism organizations to deal with social media networks and design websites and applications for these organizations.
Highlights
Marketing through social networks apps is regarded as an influential tool to get potential customers for all businesses of any sizes
Do social networks apps have an impact on marketing tourism services? Did social networks apps contribute to increase the number of customers who deal with tourism organizations?
Objective limitations: This study seeks to investigate the issue of the relationship between social networks apps and the marketing of tourism products in the Kingdom of Saudi Arabia
Summary
Marketing through social networks apps is regarded as an influential tool to get potential customers for all businesses of any sizes. When a prominent channel joins a social networking site, this provides it with a great possibility to directly communicate with its audience around the world. This makes it easier for them to promote their products rather than what they will exhibit and guarantee reaching a big number of followers. Considering that tourism and travel organizations are one of the commercial institutions aiming at achieving profits and reducing the costs to the possible range to display their services, tourism programs and offers, especially on occasions and holidays, they must take advantage of social networks apps to communicate with their customers directly. Travel and tourism organizations in the Kingdom began to use social networks apps as a marketing tool for their different tourism services and programs
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