Abstract
The article examines when or under what conditions one form of social network structure is more beneficial than another for individuals' subjective well-being (SWB). An argument is presented for how considering individual differences in self-regulatory concerns is a way of understanding the relationship between network structures and SWB. Some experts believe that closure networks provide friendship, companionship and a strong sense of cohesive unity in addition to stable and consistent norms. Others feel that brokerage networks lead to diverse information and enriched role identities. The authors also argue that network effect relies on whether it fits individuals' self-regulatory orientation.
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