SOCIAL NETWORKING OF WOMEN ONLINE BUSINESS

Abstract

Social connections through networking events has been some type of common methods on creating new business contacts. Nowadays, business social networking has been transformed from traditional to virtual way of engaging. This transformation is the result of social media and internet services. Therefore, the involvement of women to be part of online business become phenomenal all over the world, especially in Southeast Asia. This study was designed to investigate how women online business create and sustain social networking in online business through case study in Sabah. Women online business have their own way to build and maintain social networking in cyberspace. Through in-depth interview with informants, the uniqueness of relations have been formed with stakeholders. The relationships in this online business exist through modern ways based on internet services. Online trust, all the time connected, word of mouth, sharing pages, promote though testimonies are amongst important aspects to build a good social networking in online business. With a good social networking, women online business believe they will sustain and have the ability to maintain the existence of their business in the cyberspace.