Abstract
Social networking model Case: Transylvanian Furniture Cluster
Highlights
The purpose of this paper was to explore how social networking can contribute to the improvement of cluster’s activity and how it represents one of the key success factors
In the case of industries in which innovation, design, creation is a key factor for successful market development and maintenance, as the garment industry, footwear, furniture, etc. social relationship between cluster members and outside, will lead to a high speed for diffusion of information, when developing a new product a technology diffusion as an efficient action for testing consumer preferences
This paper presents several models of social networking, which is a useful tool in identifying and optimizing social capital within a cluster
Summary
The purpose of this paper was to explore how social networking can contribute to the improvement of cluster’s activity and how it represents one of the key success factors. A study was conducted to analyse the main performance indicators which derives from the social networking model. The aim of this research was to identify the most important indicators in establishing and developing the social networking in Transylvanian Furniture Cluster, a newly established Cluster, located in Transylvania-Romania
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
