Abstract
The purpose of the article is to analyze the interaction effect between social network and extension service in farmers’ agricultural technology adoption efficiency (TAE). The empirical analysis refers to samples of farmers’ water-saving irrigation technology (WSIT) adoption from Minqin, China. The result indicates that social network and extension service can improve farmers’ TAE, but they are found to be competitive from the perspective of overall social network. While from the perspective of four dimensions of social network, interaction and trust have positive effects on farmers’ TAE, and learning and trust are found to be competitive with extension service. The policy implication describes as follows. First, government should pay attention to farmers’ social learning and demonstration effect. And series of measures should be taken to cultivate farmers’ social network. Second, extension service should be improved to satisfy farmers’ multiple demand on agricultural technology. Third, government should combine the effects of social network and extension service, and make different promotion strategies for different regions. In addition, other influential factors cannot be ignored.
Highlights
The promotion of new agricultural technologies is the basis way to agriculture transformation
Government should apply different promotion methods to different regions. They should increase the intensity of extension service for the remote villages or the villages with ancient and old-fashioned social network
While for the rural areas closer to town and with developed social network, we should focus on fostering the demonstration households, and promote agricultural technologies and improve the technology adoption efficiency (TAE) through the demonstration of typical farmers
Summary
The promotion of new agricultural technologies is the basis way to agriculture transformation. Famers’ technology adoption can be affected by the behaviors of others among their social network [1, 2]. Since both social network and extension service are important in farmers’ technology adoption efficiency, what is the relationship between them? The purpose in this paper is to figure out the interactive relationship between social network and extension service in farmers’ technology adoption efficiency (TAE).
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