Abstract
In this paper, we analyzed the structure of the South Korean automotive industry using social network analysis (SNA) metrics. Based on the data collected from 275 companies, a social network model of the supply network was constructed. Centrality measures in the SNA field were used to interpret the result and identify key companies. The results show that SNA metrics can be useful to understand the structure of a supply network. The most significant contribution of this research is that this is the first trial on applying SNA methods to large scale supply networks for an entire automotive industry of a country.
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