Abstract
ABSTRACT Social Network Analysis (SNA) is an optimal tool to study tourism destinations. In fact, the relevance of applying SNA is even greater when one better understands the mindset of tourism development stakeholders together with other tourism activity variables. The present article presents an analysis of the links between the Tourism Vocation Index of six municipalities in Andalusia (Gibraleón, La Puebla de Cazalla, Pilas, Huércal-Overa, Ronda and Arcos de la Frontera) and the structure of their networks as well as their collaboration behaviours. By means of conducted interviews with the stakeholders from the territory and SNA, a clear relationship between the tourism vocation and betweenness centralisation was found, as well as a greater likelihood of collaborative behaviour to achieve the stakeholders’ common goals. Stakeholders in cities with a higher Tourism Vocation Index are inclined to collaborate to promote the development of their tourism destinations.
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