Social network analysis and the internationalization of SMEs

Abstract

Purpose– This paper highlights the relevance of using social network analysis (SNA) as a different methodological approach to understand the numerous complex interactions that take place within the internationalization process.Design/methodology/approach– The paper is divided into three major sections: First, it identifies relevant articles on social networks published in appropriate academic journals; second, the process leading to SNA is presented; third, an illustrative case is described to show the relevance of SNA within the context of international business.Findings– Drawing on relevant literature, the authors found that most studies in the field of social networks and internationalization rely on conventional research methods based on qualitative (e.g. multiple case studies) or quantitative studies (e.g. surveys). Without questioning the relevance of these methods, the authors claim that very few studies have used the SNA methodology, which is based on a sociometric approach addressing the interactional dynamics embedded in international relationships.Originality/value– Specifically, this paper attempts to analyze the major advantages and shortcomings of the SNA methodology, which may be useful to understand interactional (or relational) effects associated with an internationalization strategy.