Social Mobilization and the Networked Public Sphere: Mapping the SOPA-PIPA Debate

Abstract

This article investigates the public debate over proposed U.S. legislation designed to give prosecutors and copyright holders new tools to pursue suspected online copyright violations. We compiled, mapped, and analyzed a set of 9,757 stories published over 16 months relevant to the Combating Online Infringement and Counterfeits Act (COICA), Stop Online Piracy Act (SOPA), and PROTECT IP Act (PIPA). This study applies a mixed-methods approach that combines text and link analysis with human coding and informal interviews to map the evolution of the controversy over time and to analyze the mobilization, roles, and interactions of various actors. We find a vibrant, diverse, and decentralized networked public sphere that exhibited broad participation, leveraged topical expertise, and successfully reframed a debate and focused public sentiment to shape national public policy. A network of small-scale commercial tech media, nongovernmental organizations (NGOs), and individuals fulfilled the fourth estate function; traditional media then amplified the work of these actors. The campaign involved substantial experimentation and rapid development of mobilization strategies. We observe an increased public awareness of an agenda originating in the networked public sphere, which emerged successfully despite substantial expenditures attempting to produce a mass media narrative that favored the legislation. Moreover, we witness what we call an attention backbone, in which more trafficked sites amplify less-visible individual voices on specific subjects. The data suggest that, at least in this case, the networked public sphere enabled a dynamic public discourse that involved both individual and organizational participants and offered substantive discussion of complex issues contributing to affirmative political action.