Social media technology management in College of Technology in Oman

Abstract

PurposeThe purpose of this paper is to examine the impact of the constructs – utilitarian, hedonic and social value on the perceptions of the full-time instructors related to their social media technology (SMT) management for learning and teaching practices at workplace.Design/methodology/approachA survey is used to gather the data from 180 instructors (full time) working at one of the colleges owned by the ministry of manpower, Oman. This paper uses reliability analysis to determine Cronbach’s α and analysis of variance for the empirical investigation of instructors’ perceptions on SMT management.FindingsThe analysis shows that 98 per cent of the instructors use SMTs at their workplace. Social influence is found more dominating than utilitarian and hedonic constructs in impacting on instructors’ intention for SMT use. Findings also claim that higher the use of SMT at workplace stronger the influence on learning and teaching practices of higher education instructors.Practical implicationsThe findings of this study can be used as the recommendations for all the faculty members to use SMTs for their educational, learning and teaching practices. The administration can develop policies to motivate instructors to manage such technologies for professional and personal development to enhance learning and teaching environment at workplace.Originality/valueThis study is perhaps the leading attempt to use utilitarian, hedonic and social value perceptions of the instructors to investigate the management of SMTs in an academic culture and settings of the developing country in the Middle East (Oman).