Abstract
Adoption of social media systems (SMS), proprietary microblogging platforms in particular, for the purposes of information sharing has been increasingly on the rise among corporations. While Twitter is the preferred microblogging tool by the general public, there is scant research to address its viability as a conduit to facilitate knowledge creation among corporate users. As a result, this conceptual paper explores seven crucial Twitter features and derives to seven propositions that demonstrate how microblogging can enable knowledge creation among employees within shared knowledge domain.
Highlights
One of the main goals for any organization is to prevent the reoccurrences of the same errors committed by its employees, because such errors are costly
While some of its explicit properties lend its transfer through pictures and symbols, it requires the knowledge seekers to possess tacit understanding of the work domain; Strategic knowledge—as with the conceptual type, this knowledge product demands inherent conceptual and abstract understanding of the work domain
In a study among 315 employees at a single organization, the results showed that intention to use social media for knowledge seeking and contributing is determined by employees’ perceived usefulness of social media [15]
Summary
One of the main goals for any organization is to prevent the reoccurrences of the same errors committed by its employees, because such errors are costly. While there is an abundancy of studies on specific factors that impact users’ intent to select specific technologies for knowledge exchange [14,15,16], there is lack of research on how specific features of the SMS, and of microblogging platform in particular, facilitate the knowledge creation processes. As a result, this conceptual paper explores several features of one of the most widely used microblogging platforms, Twitter.
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