Abstract
Background: The use of third-party Facebook apps have become a common occurrence. However, this leads to problems such as information misuse, because many Facebook apps are able to build accurate behavioural and usage profiles which users are unaware of.Objectives: The aim of this article was to develop a research model that could be used to evaluate the influence of awareness and personality on the intent to use third-party Facebook apps.Method: In this article, we took a qualitative approach to code awareness and personality related literature using Atlas.ti software. After reviewing the codes, propositions were created and integrated into an adapted version of the Theory of Planned Behaviour.Results: The study found that it is likely that individuals’ personality type will influence their intent to use third-party Facebook apps. It also found evidence to suggest that awareness of social media surveillance will influence a user’s intent to use third-party Facebook apps. Based on the review, the article proposes the use of an adapted version of the Theory of Planned Behaviour by incorporating information security awareness of social media surveillance.Conclusion: Although social media surveillance is commonplace, much of it is conducted for commercial purposes without users being aware thereof. This article concludes that it is possible to determine a Facebook user’s susceptibility to social media surveillance via third-party apps by evaluating the combined influence of personality type and awareness.
Highlights
For many Internet users, participating in social networking has become a daily routine (Hallam & Zanella 2017; Li, Lin & Wang 2015)
Specific search phrases were selected to conduct initial searches on several academic databases. Phrases such as theory of planned behavior/behaviour, awareness, personality type/trait and individual differences were used in various combinations on a number of academic databases, which included the likes of ScienceDirect, Sabinet, Scopus, ACM, AISLnet, Google Scholar and the IS Senior Scholars Basket of Journals
From these themes we derived two propositions, which were used in our research model – an adapted version of the Theory of Planned Behaviour (TPB)
Summary
For many Internet users, participating in social networking has become a daily routine (Hallam & Zanella 2017; Li, Lin & Wang 2015). When combined with data related to a social media profile, corporates like Facebook can create rich descriptions of their users’ behavioural patterns. Are the resultant data assemblages (combination of location and profile data) useful for improving the services delivered by Facebook and they are useful as a commodity – one that can be sold to third-party organisations as a form of information misuse (Fuchs 2012). The use of third-party Facebook apps have become a common occurrence This leads to problems such as information misuse, because many Facebook apps are able to build accurate behavioural and usage profiles which users are unaware of
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