Social media strategies in public health emergencies-- Take COVID-19 as an example

Abstract

With the development of the Internet and the continuous progress of modern communication technology, the dissemination and update of information increasingly rely on social media. In the case of public health emergencies, social media enables rapid and timely dissemination of information, providing a broad platform for the generation, fermentation, dissemination and resolution of hot public opinion events. Social media has many advantages in public health emergencies, but at the same time, there are some disadvantages. Therefore, this paper will discuss how to improve the application of social media in public health emergencies, in order to better deal with public health emergencies.