Social Media Storytelling: Using Blogs and Twitter to Create a Community of Practice for Writing Scholarship

Abstract

This paper argues that social media can function as an informal community of practice in writing scholarship where knowledge is absorbed into a user’s identity and practice through storytelling. Social media has increasingly attracted academics and educators as a method of trialing new research ideas and classroom strategies, seeking early peer review, and as a knowledge translation strategy for sharing research findings. Platforms such as Twitter and blogs work in tandem to provide exposure, encourage reflection, and build community. Storytelling becomes a form of persuasion, through use of literary strategies, to influence change. This argument recognizes how social media writing is situated in a unique genre and requires writing strategies that may be unfamiliar to academic writers. A social media storytelling interlude demonstrates a case of social media persona development for writing scholarship and acts as an example of the voice, tone, and literary strategies of social media writing. The paper concludes with a discussion of strategies aligned with researching the impact of social media on pedagogical practices.