Social Media Services and Technologies Towards Web 3.0

Abstract

Daily growth of the social media, together with numbers of service and application, reveals a significant change on information sharing. Unlike a conventional push-n-receive scenario, the social media offers a more attractive environment where the user acts as information transmitter and receiver—they create, comment, and remix new or existing information—and in other way adds extra value to the content in its ordinary form. Although social media is a relatively new phenomenon, its roots can be traced to wellestablished and mature technologies and social behaviors that have underpinned information exchanges. What distinguishes social media, setting it apart from existing forms of online communication and interactions, is the ability of users to easily create and share information with their networks in real time, using not just computers, but also smart devices (e.g., mobile, sensors, etc.). This leads to a dramatic implication as information can reach wider audiences much faster, capturing their attention even when they are away from their computer screen. The success of online services such as Facebook, Twitter, and YouTube are testimony to the importance of social media and the impact they have had on both individuals and businesses. Giving a quick glance to the history of Web, the fundamentals of information service explosion today was laid with Web 1.0, which is the read-only Web. The initial system created a constantly growing library for the publishing of information on static websites where users Multimed Tools Appl (2015) 74:5007–5013 DOI 10.1007/s11042-015-2461-4