Social Media Ranking for Local Governments in Indonesia

Abstract

Social media is a bridge of communication between the government and its citizen one of the efforts made by Indonesia Government through the Ministry of Administrative Reform and Bureaucracy Reform in 2012 that issued guidelines for utilisation of social media government agencies. In order to assess social media of 548 local governments in Indonesia, we develop a daily ranking system. Ten criteria are calculated for determining a final score of social media of a local government. Those criteria belong to Facebook, Twitter, and YouTube. Our system also provides a user interface for displaying a monthly ranking and a trend of daily social media of each of local government. Further, the ranking results are divided into seven clusters to group the local government. The largest cluster of local governments has a small number of Twitter follower and Facebook fans. Also, we compare the social media performance of local government in Java Island and outside Java Island. In general, the performance of social media of local government in Java Island is better than the performance of social media of local government in outside Java Island.