Abstract
This paper studies the positive and negative effects of social media in public crisis. Through the research, it is found that under the crisis situation, some traditional media are absent and unbalanced. Faced with such a situation, the involvement of social media can play a positive role in unblocking information channels, mobilizing public participation, forming social synergy and building public platforms, but at the same time, it may also magnify the crisis risk by interfering with public opinion guidance, causing rumors crisis, misleading political decisions and suspected privacy violations. Using social media science to deal with emergencies requires the joint efforts of media, government, platform and users to amplify positive effects and avoid negative effects.
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