Abstract
This thesis examines the role of social media in the public debate about animal farming and food production in The Netherlands. The results of this case study provide insights into social media dynamics in the governance of wicked problems. More specifically, this thesis provides insights into: (1) the issues, events and actors that generate peak attention on social media; (2) the emergent dynamics that result from frame interactions; (3) the influence of social media dynamics on public debates and policies. The results demonstrate how social media create a public playing field that connects arenas and players, and changes the governance game.
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