Social Media Corporate Policies for Government Organizations

Abstract

As government organizations increasingly recognize the fast growth and expanding influence of social media tools such as social networking sites, blogs, and wikis, they start involving in these tools to increase the value delivered to their citizens. Many government organizations have realized the importance of having corporate policies to guide them while involving in these social media tools. The main purpose of this chapter is to present the key lessons learnt from the process of formulating a government-wide social media policy in the United Arab Emirates. This covers how government officials perceive the adoption of social media by government entities, the main barriers face successful adoption of social media, and the key issues need to be covered by social media policies. The authors analyze the collected answers in light of some of the literature available on the topic. They conclude the chapter with a brief summary and recommendations for future research directions.