Abstract

This article analyzes the impact of social media on traditional and contemporary notions of privacy, and discusses how the evolution of the web from 1.0 to 3.0 has influenced privacy trends and applications. With the advent of Web 3.0, users are expected to have greater control and ownership over their digital assets and personal information. While this shift presents opportunities for increased data autonomy and value, it also raises concerns about potential privacy violations. The paper explores both positive and negative consequences of this changing privacy landscape, and highlights the need for privacy protection measures. Moreover, the authors suggest that privacy will continue to evolve in the future, with users potentially viewing privacy as a personal asset. The analysis draws on a range of scholarly sources to offer a nuanced and comprehensive perspective on this complex and rapidly evolving issue.

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