Social Media Big Data Analysis: Towards Enhancing Competitiveness of Firms in a Post-Pandemic World.

Abdelaziz Darwiesh,A H El-Baz,Mohamed Elhoseny,Mohammed I Alghamdi,M Praveen Kumar Reddy

doi:10.1155/2022/6967158

Abdelaziz Darwiesh, A H El-Baz + Show 3 more

Open Access

https://doi.org/10.1155/2022/6967158

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Abstract

In this paper, we proposed an advanced business intelligence framework for firms in a post-pandemic phase to increase their performance and productivity. The proposed framework utilizes some of the most significant tools in this era, such as social media and big data analysis for business intelligence systems. In addition, we survey the most outstanding related papers to this study. Open challenges based on this framework are described as well, and a proposed methodology to minimize these challenges is given. Finally, the conclusion and further research points that are worth studying are discussed.

Highlights

COVID-19 is one of the most consequential pandemics that have a big impact on societies, firms, and the global economy since the 1930’s great depression [1]
Many firms have been forced to close or minimize their operations and those who continue deployed new digital systems for communications to adapt to the COVID-19 environment
Studies prove that digital technologies such as social media, information systems technology, and cloud-based infrastructure played an important role in response to the pandemic, and they are no longer used by firms but by societies [2]

Summary

Introduction

COVID-19 is one of the most consequential pandemics that have a big impact on societies, firms, and the global economy since the 1930’s great depression [1]. Studies prove that digital technologies such as social media, information systems technology, and cloud-based infrastructure played an important role in response to the pandemic, and they are no longer used by firms but by societies [2]. In the post-pandemic and with the widespread of new technologies like social media and big data, these systems became inefficient. It is impossible to benefit from these big data by using classical business intelligence systems, and the evolution to modern systems based on new technologies became an urgent necessity for firms, in a post-pandemic phase [7]

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