Social Media Based Film Recommender System (Twitter) on Disney+ with Hybrid Filtering Using Support Vector Machine

Abstract

In the current era, the culture of watching TV shows and movies has been made easier by the presence of the internet. Now, watching movies on platforms can be done from anywhere, one of which is Disney+. At times, people find it challenging to decide which film to watch given the multitude of genres and film titles available on these platforms. One solution to this issue is a recommendation system that can suggest films based on ratings. The recommendation system to be utilized involves Collaborative Filtering, Content-Based Filtering, and Hybrid Filtering. This is because Collaborative Filtering and Content-Based Filtering encounter issues like cold start, sparsity, and overspecialization. Thus, the objective of this study is to develop a recommendation system using Hybrid Filtering combined with Support Vector Machine (SVM). In this research, classification will be carried out using poly, linear, and RBF kernels with varying parameters. Techniques such as TF-IDF, RMSE, tuning, and data balancing with SMOTEN will be implemented to enhance accuracy during the classification process. The evaluation employed in this study utilizes the confusion matrix. Support Vector Machine, when tuned and combined with SMOTEN, achieves noteworthy results, particularly with the RBF kernel which attains a Precision score of 0.94. Recall produces a value of 0.93 with the Poly kernel, while the highest Accuracy, at 0.93, is achieved with the RBF kernel. Furthermore, the RBF kernel also demonstrates the highest F1-Score of 0.93. These findings illustrate elevated precision, recall, accuracy, and F1-Score within the context of hybrid filtering, achieved through the application of Support Vector Machine for classification and the implementation of the SMOTEN technique.