Social media and tourism geographies: mapping future research agenda

Abstract

The fast-changing social media landscape have seen a paradigm shift in how we interact with and research space, place and environment in tourism. Social media presents both challenges and opportunities for tourism geographies due to the vast amount of and various data types. This research provides a concise state of the art and critical review of the history of social media research in tourism geographies by identifying the current status quo and research gaps. Accordingly, I highlight several directions for future tourism geographies research including cross-modalities of social media content, semantics and sense of place, technology and artificial intelligence in social media, social media communication, theoretical engagement, ethics and methodological considerations. This review calls for future research to develop innovative interdisciplinary, theoretical, and methodological approaches to advance theories and practices in social media and in relation to tourism geographies.