Abstract
Social Media and Political Communication in India: An analysis of 2017 Legislative Assembly Elections in Himachal Pradesh
Highlights
Social Media and its tools has made it convenient for us to stay abreast with all that is happening in the society and more importantly, to be able to react to it
The victory message by Mr Narendra Modi was the highest retweeted message on twitter in Indian history. Another example of use of Social media in politics was in 2014 Delhi election when Aadmi Party (AAP) came into power by seeking donation and votes over the social media
The use of social media by Indians was first highlighted during the 2008 Mumbai attacks when information shared through Twitter and Flickr between Indians and the outside “The second mass use of social media in India was the May 2009 national elections, when, for the first time, online voter registration and transparency campaigns started” where first time political parties tried to reach out to voters through social networking websites
Summary
Social Media and its tools has made it convenient for us to stay abreast with all that is happening in the society and more importantly, to be able to react to it. New media holds out a possibility of ondemand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. India’s main political parties – ‘The Indian National Congress’ and ‘The Bhartiya Janta Party’ are tapping into the social media platforms like Face book and Twitter. They are doing so to outinnovate each other. The victory message by Mr Narendra Modi was the highest retweeted message on twitter in Indian history Another example of use of Social media in politics was in 2014 Delhi election when AAP came into power by seeking donation and votes over the social media. Market Pundits expected that general elections in 2019 to be dependently largely on the social media presence of political parties in India and the brands they creates for themselves
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Trend in Scientific Research and Development
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
