Abstract
The current study aimed at identifying the impact of social media on the small business in the state of Kuwait. The study population consisted of all workers in small business, and they were (720) workers. A simple random sample consisting of (300) workers was selected and (208) were retrieved. The study was distributed according to demographic variables (gender, educational qualification, experience). The study concluded that there is a statistically significant impact of social media on promoting the products of small business in the State of Kuwait through a simple linear regression test. This result indicates that social media influences the positive and noticeable method of promoting small business products.
 
 The current study has reached a number of recommendations, the most important of which are:
 
 The importance of small and medium companies adopting social media in their activities, especially in marketing and promotion activities, and the and the need to form working groups specialized in social media in these projects to improve the effectiveness of promoting their products, and finally, inviting researchers to study social media and their impact on other marketing activities such as pricing, selling and marketing confidence, customer loyalty and satisfaction.
Highlights
Social media has demonstrated, over a decade, an growing involvement in the everyday life of individuals and commercial activities, and in the engagement on the promotion of commodities for small projects in the State of Kuwait, and we would not be far from the facts if we conclude that social media has become a fundamental requirement in our everyday personal life for the promotion of commodities for small projects in the State of Kuwait.Social networking does not focus exclusively on merely submitting details to and inspiring the proponents of small ventures of products in the State of Kuwait and promoting them in magazines, TV and films
This study aimed to study the impact of social networking sites in its dimensions on promoting the products of small enterprises in the State of Kuwait and to study the effect of social media sites in their dimensions on promoting small enterprise products in the State of Kuwait According to the difference in gender and scientific qualification, the results of the descriptive statistics were average, as the arithmetic mean was the highest for the participation variable as it reached (3.70)
It was found through the results of the statistical analysis and the analysis of the study data that there is a statistically significant effect of social media sites on promoting the products of small enterprises in the State of Kuwait through a simple linear regression test
Summary
Over a decade, an growing involvement in the everyday life of individuals and commercial activities, and in the engagement on the promotion of commodities for small projects in the State of Kuwait, and we would not be far from the facts if we conclude that social media has become a fundamental requirement in our everyday personal life for the promotion of commodities for small projects in the State of Kuwait.Social networking does not focus exclusively on merely submitting details to and inspiring the proponents of small ventures of products in the State of Kuwait and promoting them in magazines, TV and films. The promotion of small projects is not immune to the services provided by social media, but rather has a large share of interaction and attracts its fans and customers, as customers publish information, photos and videos directly through their electronic devices and clarify their experiences and awareness of the food, types and quality of services provided in the restaurant. This adds to the creation of a conceptual picture similar to truth, because this association is attributed to personal knowledge and propaganda. This research focuses on the topic of social media in order to define it across its key aspects (conversations, communities, engagement, collaboration, relations) and to assess its effect on the promotion of goods for small projects in the State of Kuwait
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