Abstract

With the advent of content creation, and its consequent traffic generation, which invariably results to high rate of income generation through social media, there has been a huge surge of Social Media influencers and their likes. Hence, their sole concern, usually, is to create gripping and engaging instantaneous contents without regard to the feelings or safety of the butts of these contents. Unfortunately, this new culture has not received adequate critical attention from scholars. Thus, there is a paradigm shift from every sense of community and humanity to cruelty through this new culture, as the exigencies of this emerging culture has engrossed the attitudinal disposition of these young netizens, rendering them unconcerned and spurning human relations. This has created lots of panic recently, as questions are being raised, as to what extent this new culture has affected the society as well as how can it be curbed and controlled? So, within this purview of interrogating the behavioral inclinations of social media content creators, this research takes a qualitative survey of the different social media platforms, in order to investigate the true state of human social relations. This, shows that there is a steady decline of healthy human relations amongst the present generation, who have imbibed the new cultural norm as portrayed on social media.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call