Social Media and Film Promotions: Trends in Indian-Tamil Films

Abstract

Movie's business is based on how well it has been marketed. Before the era of the Internet, film production companies had to advertise to their target audiences through print media. Billboards, buses, walls and streets plastered with colorful hand-drawn posters. Once film industry became a bigger one, trailers were introduced to promote the films. The business soon expanded, not only for film but also for the advertisement agencies and departments. Today, both groups are extending their marketing strategies and campaigns to the usage of social media to gain maximum profit. The researcher is interested in seeing the trends in social media promotions with reference to Tamil film industry.