Social media and elections in Singapore: comparing 2011 and 2015

Abstract

This article applies a theoretical approach that focuses on the interaction between media, politicians, activists, and citizens to investigate the influence of social media during two recent general elections in Singapore. Taking into account the combination of authoritarian governance and popular elections in this city-state, this article utilizes a mixed methods approach (i.e., a combination of statistics and virtual ethnography) to analyze four aspects of this influence. First, social media are used by the opposition parties because they are the only alternative to use in disseminating information and fostering dialogue. However, the ruling authorities use the same social media to counter the opposition. Second, social media empower the opposition by serving as efficient tools to mobilize, organize, and engage active citizens. However, compared to the traditional grassroots approach, online mobilization is not as effective as expected. Third, social media are able to change the perceptions of ordinary citizens regarding the opinion climate, which could be to either the advantage or the disadvantage of the opposition. Finally, the youngest age group (i.e., 21–30 years) was surveyed in both 2011 and 2015 to investigate their responses to these changes. Because of the complex influence of social media in Singapore, the citizens in this age group are particularly prone to being swing voters.