Social Media and Elections in Africa

Abstract

The analysis of the diffusion of social media in Africa and its relevance for politics has been caught in a paradox. On the one hand, social media have been saluted for their newness and for their ability, especially in connection with increasingly accessible portable tools such as mobile phones, to offer a level playing field for individuals to participate in politics and speak to power. On the other hand, this very enthusiasm has evoked relatively tired tropes used to frame the advent of other “new” technologies in the past, stressing what they could do to Africa, rather than exploring what they are doing in Africa. Early research on the relationship between social media and elections in Africa has tended to adopt normative frameworks adapted from the analysis of electoral contests in the Global North, presupposing unfettered citizens using social media to root for their leaders or demand accountability. A more recent wave of empirically grounded studies has embraced a greater conceptual and methodological pluralism, offering more space to analyze the contradictions in how social media are used and abused: how humor can be turned into a powerful tool to contest a type of power that appears overwhelming; or how armies of professional users have exploited people’s credulity of new media as “freer” from power to actually support partisan agenda. Interestingly, this latter approach has brought to light phenomena that have only recently caught global attention, such as the role of “fake news” and misinformation in electoral contests, but have played a determinant role in African politics for at least a decade.