Abstract

Social media plays an important role in disaster risk reduction and management. This study brings text, emotion, and timeline analyses together to increase our understanding of online travel community members’ emotional dynamics and meaningful themes of concerns during the early months of the COVID-19 pandemic. Qualitative data was collected from three online travel communities on Reddit. We found that, as the pandemic continued, Redditors’ concerns shifted from context-related external issues to daily-life-related internal issues. Furthermore, group-based emotions formed by the virtual community evolved positively, which can be beneficial for restoring confidence in travel after the pandemic. After presenting the results, we discuss their theoretical and practical implications.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call