Social Media and Cyber Crime in Malaysia

Abstract

“Klik Dengan Bijak” campaign initiated by the Malaysian Communications and Multimedia Commission in July last year did not manage to reduce complaints from the Malaysian netizens about cyber crimes on social media. This translates that the campaign failed to raise the awareness about cyber crimes in social media. The current campaign also failed the test for memory recall. The visual communication design study was directly related to the investigation of the present campaign, seeking new concept and delivering it the unconventional way, focusing only on social media. In order to achieve a higher awareness about cyber crimes and inculcate self-regulatory attitude among netizens thus avoiding from falling into cyber crime traps, the researchers proceeded to investigate the possible approaches most effective in delivering the messages. The finding of this research shows that visual metaphor is the preferred approach.