Abstract
AbstractAcademic libraries are increasingly using social media tools to promote services and highlight resources to patrons. This longitudinal study examines the social media adoption rates and practices in academic libraries in the province of Ontario over a fourteen month period beginning in April 2010. Findings indicate that while interest in social media technologies amongst librarians has plateaued, patrons of academic libraries are using these tools in increasing numbers. Outcomes suggest libraries should attempt in the future to create more original content in areas of patron interest as well as utilize their preferred platforms with greater regularity.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Proceedings of the American Society for Information Science and Technology
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
