Social Media Analytics: Techniques, Tools, Platforms a Comprehensive Review

Abstract

To determine which social media analytics tools, techniques, and platforms were developed in recent times, this paper reviews tools, techniques, and platforms related to social media analytics. In this paper, we talk about the tools used to deal with various social media data (social networking, media, etc.). In the past decade, there has been advancement in the technologies used to deal with social media as there has been an increase in the number of people using social media to share information and also the development of the new social media platforms that have let to increase in the amount of data that we have to deal with. Social media platforms have a considerable number of users across the world, which is overgrowing. These people are sharing information through these sources. There is a large quantity of social data comprising of data related to users, videos, web-based relations, and interactions, etc. which needs to be analyzed. Therefore analyzing social media data has become a significant activity for researchers, mainly due to the availability of the web-based API from social media platforms like twitter, facebook [1], Gmail, etc. This has also led to the development of data services, software tools for analyzing social media data. In this paper, there is a detailed review of the leading software tools and techniques that are used for scraping, cleaning, and analyzing social media data.