Social media: a proxy voice for elephants.

Abstract

Abstract This chapter focuses on social media roles and their impact on elephant tourism in Thailand. A preliminary analysis is presented of data gathered from digital platforms such as websites, blogs, Facebook, Instagram and Twitter using content analysis methods. Topics include the issue of unethical elephant tourism practices, country image affected by unethical elephant tourism, and elephant welfare, particularly health and safety conditions. The chapter seeks to find solutions for ethical elephant tourism while also trying to raise awareness of the lack of elephants' own voices about their roles in tourist attractions and activities.