Abstract
In a global world, doing business in heavy industry is becoming a concern to the environment. The need for production, export, and consumption under these circumstances has come as a challenge for marketers, consumers and surrounding residential population. The Western Balkan countries include Albania, Bosnia and Herzegovina, North Macedonia, Serbia, Montenegro and Kosovo. Kosovo has witnessed a considerable economic transformation during recent years, but is has fallen short of considering and implementing a strategy for the preservation of the environment. Kosovo is relatively rich with underground and surface resources, having large quantities of minerals and coal. But despite this, Kosovo continues to be the most underdeveloped country in the region. Exploiting these resources can have a great impact on economic growth and with it, consumer needs are more satisfied. Social marketing has a major impact on the activities of businesses in these areas and ensures that these businesses operate in accordance with certain rules and laws. This would also help in matters of general health of the population. Through Pearson's correlation and case studies, recommendations and conclusions will be given on the studied topic. The results show that there are positive and negative relationships between the variables which are significant.
Highlights
Policies instituted by a country to bolster its economy, to reduce unemployment, alleviate poverty and increase national income, often are in conflict with both the public and environmental health
Studies of companies involved in the largest ores, power plants, metal extraction and smelting sectors, listed by their level of pollution, show that Kosovo Electricity Corporation continues to emit dust well above the maximal allowed level, while Ferronikeli and SharrCem, which are of particular relevance as case studies in this paper, have steadily decreased the production and emission of various pollutants such that these are below the level allowed (Ministry of Environment and Spatial Planning, 2017)
We initially present descriptive statistics for each variable or question
Summary
Policies instituted by a country to bolster its economy, to reduce unemployment, alleviate poverty and increase national income, often are in conflict with both the public and environmental health. Both can effectively weaken the prospects of growth and harm the public's health This relationship is complicated and dependent on several factors, including community-based social marketing (Stern 2006; McKenzie-Mohr, 2000). War takes an especially heavy toll on the environment Destructive weapons such as chemical, biological, and nuclear have caused extensive and in some cases long-lasting damage to the environment and the public. As Kosovo is relatively rich in minerals, primarily in lignite and metals such as lead, zinc and nickel, much of her economic growth is expected to come from their extraction and use This is the source of most of Kosovo's environmental pollution. This pollution, which has a drastic negative impact on the health of the population, is the focus of this paper
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