Abstract

The shift from face-to-face learning and talent development environments into virtual and online learning environments gives an opportunity to rethink what may be described as the essence of the course learning environment. The focus shifts from face-to-face controlled structures into a more participative storytelling framework that reflects social learning efforts. The essence of course engagement changes into a participative storytelling framework that embraces concepts highlighted by Gomez in his 10 commandments: brand essence; story world; design and development blueprint; obtain the creative talent; common resource that includes goals, mission, vision, and values; content matrix and cross-content progression; incentivized support; validation and reverence of socialized course engagement; participative storytelling framework marketing alignment; and array of participative engagement from online to blended to face to face. Reimagining Gomez's 10 commandments highlights the strength of participative storytelling frameworks within the essence of course engagement.

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