Abstract

No AccessPrivate Sector DevelopmentJun 2008Social Issue-Oriented BoP Business and Japanese CompaniesCase Study: Sumitomo Chemical's Olyset Nets Instilling the "Sumitomo Spirit"Authors/Editors: Mari Kogiso, Mia Matsuo, Tokutaro HiramotoMari KogisoSearch for more papers by this author, Mia MatsuoSearch for more papers by this author, Tokutaro HiramotoSearch for more papers by this authorhttps://doi.org/10.1596/1020-797X-10_2_17SectionsAboutPDF (0.2 MB) ToolsAdd to favoritesDownload CitationsTrack Citations ShareFacebookTwitterLinked In Shows how by engaging local companies Sumitomo could capitalize on a business opportunity while providing malaria prevention. Previous articleNext article FiguresreferencesRecommendeddetails View Volume 10Issue 2June 2008Page: 17-20ISSN: 1020-797X Copyright & Permissions Related RegionsAfricaRelated CountriesChinaKiribatiTanzaniaTurkmenistanRelated TopicsLaw and DevelopmentPrivate Sector DevelopmentPublic Sector Development KeywordsBUSINESS OPERATIONSBUSINESSESMANUFACTURINGMARKETINGMATERIALPROTOTYPERESULTSSOCIAL ISSUETECHNICAL STAFFUSERS PDF DownloadLoading ...

Highlights

  • THE SUMITOMO GROUP requires all of its member companies and business operations to work under a business management philosophy called the “Sumitomo Spirit,” which aims to generate profits for the company, and for society

  • All employees—from the management and technical staff to those at Group companies—have lobbied international aid organizations in promotion of the Olyset Nets project, convinced that the mosquito net could become an indispensable tool in the prevention of malaria outbreaks

  • From 1993 to 2001, the staff of Sumitomo and its Group companies worked tirelessly through trial and error to develop the modern Olyset Nets, which are certified by the World Health Organization (WHO) as Long-Lasting Insecticidal Nets

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Summary

SPECIAL REPORT

THE SUMITOMO GROUP requires all of its member companies and business operations to work under a business management philosophy called the “Sumitomo Spirit,” which aims to generate profits for the company, and for society. From 1993 to 2001, the staff of Sumitomo and its Group companies worked tirelessly through trial and error to develop the modern Olyset Nets, which are certified by the World Health Organization (WHO) as Long-Lasting Insecticidal Nets. The Olyset Net business did not generate the intended results in terms of profitability, and efforts made by the marketing staff at Group companies in Africa gave disappointing results, as only small numbers of the product were sold. Despite this initial setback, Sumitomo continued to promote the business, convinced that it would become successful at some point in the future.

Employees in Olyset production
Social BoP and Japanese business customs are compatible
Findings
Challenges to companies engaged in BoP business
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