Abstract

ABSTRACT Flipped civic education has attracted many educators’ attention, because it can be employed to increase students’ interest in learning civic literacy. However, very few researches investigated students’ continuance intention to participate in flipped civic education. It is a truly important issue since flipped civic education can be more effectively applied and developed if the factors behind students’ continuance intention can be identified. Therefore, in order to identify these key factors, this study adopted social cognitive theory to devise a research model. The research findings showed that social interaction ties occupy a dominant role in affecting students’ continuous participation in flipped civic education through hedonic and utilitarian outcome expectations. The results suggested that fostering the collaborative activities like debates or discussions is the top priority for teachers who want to promote students’ engagement in flipped civic education, because it will help students construct knowledge and experience pleasure from interpersonal interaction.

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