Abstract
The perception of safety can have both a positive and negative impact on the demand for food and beverage establishments.The general objective of this study is to analyze the perception of users and owners of tourist establishments about social insecurity to identify the impact it generates in the Vinces canton, Ecuador. Through a mixed approach, using quantitative and qualitative methods through survey techniques for users and owners and interviews with three owners of different types of food and beverage establishments. The results obtained show that in the last two years social insecurity in the Vinces canton has worsened,causing negative impacts for users and owners of an economic, social and psychological nature. That is why it is recommended that the authorities develop immediate actions to reduce insecurity in F&B establishments in the town.
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