Social Innovation: Social Practices Contributing to Social Development

Abstract

This chapter seeks to understand the challenge of social innovation in eco-tourism practices and value creation. Drawing from the concepts of social innovation, this chapter attempts to explore the nature of innovation in different social organizations. Although social innovation contributes to economic growth and continuous development, they are the area where the innovation source usually goes unnoticed. Social innovation about social matters has attracted all fields and sectors with numerous domains. Taken in this way, social innovation should be approached through a new lens, considering the current cultural and business system to be failing to meet social demands allowing the effort to reduce social gaps experienced in different ways. These gaps fill by the eco-tourism sectors in developing the local community economy and conservation of nature. The environmental issue should be considered in every aspect of development to achieve the sustainable goals of social entrepreneurship. Such social innovation represents changes that increase community trust while simultaneously creating value throughout certain areas portrayed as social practices or routines. Therefore, this chapter covers the topic of causing change, social innovation practices, rural development, and value creation.