Abstract
This case examines the major challenges faced by Productions Jeun’Est (PJE) and Prodigium, a social enterprise working in the cultural sector. The profits generated by Prodigium’s activities in the entertainment field are invested in the PJE training program that aims to increase the social inclusion of vulnerable youth by training them to be technicians in the cultural market. By studying this case, students are expected to understand the elements of a social business model, to analyze the role of the different elements forming a social innovation and to evaluate the challenges of planning its transfer to another context.
Highlights
Pier: “My wish for 2020 is to increase the number of participants in our training program... and to increase the number of apprentices that finish the program ...”
The good thing is that our commercial arm Prodigium has been doing well, and most of our revenue comes from the services we provide
Productions Jeun’Est (PJE) and Prodigium are distinct brands connected under a same legal entity that has helped hundreds of excluded young people to enter the job market
Summary
Pier: “My wish for 2020 is to increase the number of participants in our training program... and to increase the number of apprentices that finish the program ...”. Linked to PJE is Prodigium, the commercial arm that provides technical services for major events and venues in Québec and employs most of the apprentices from the PJE program. One mission: the PJE/Prodigium business model PJE’s initial mission was to develop an initiative that would tackle two issues at once: delivering technical training for excluded young Montreal residents and delivering technical services for clients and partners.
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