Abstract

Social influences and cognitive control are hypothesized to predict self-efficacy, which in turn is expected to influence life-style behavior choices. Panel data from two California cities (N =600) were analyzed. Regression analyses supported the hypothesized relationships given statistical controls, and indicated that self-efficacy mediates effects of social influences and cognitive control on eating behavior. Self-efficacy also accounts for variance in eating behavior not explained by knowledge or demographic variables. Interventions and health promotion campaigns should seek to directly address perceptions of social influences and related social cognitive factors.

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