Abstract
In light of the recent controversy regarding Social impact Theory (Jackson, 1986; Mullen, 1985, 1986), a test of certain crucial features of the theory was undertaken. High-strength and high-immediacy sources were found to exert more impact than low-strength and low-immediacy sources respectively, thus supporting Social impact Theory. Additional tenets of the theory concerning number of targets were also supported. However, more complex predictions of Social impact Theory concerning the multiplicative effects of source, immediacy, and number of targets were not confirmed.
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