Abstract
The #can’tbecured #cancercanbecured information campaign was launched in February 2020 by the Khabensky Charitable Foundation, an organization dedicated to helping children and young adults with brain and spinal tumors. The project was part of the “Be Aware and not Scared” program to raise awareness of central nervous system tumors and improve early diagnostics of this disease. The campaign’s creative concept was developed by Leo Burnett Moscow (presently RoRe Group), with media support by Better crowdsourcing platform (part of Okkam) and other partners.
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