Abstract
Today, increasingly more Indonesian young women wear the hijab. This trend continues in Indonesia with the booming of pop culture – including fashion, film, and music – featuring Islamic themes. This article analyzes how the hijab shapes identity. In-depth interviews with 10 hijab-wearing university students were conducted, and results were analyzed using the perspectives of Social Identity and Identity Negotiation theories. The hijab is an important cultural symbol of social identity. The social categorization is evident in the respondents’ perception of non-hijab-wearing Muslim women; and their social identification is reinforced by the media’s portrayal of women in hijab. Fashion also plays a crucial part in identity negotiation.
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