Abstract
This paper develops an analysis of creativity that is informed by the social identity approach. Two studies are reported that support this analysis. Study 1 (N=73) manipulated social identity salience and the content of group norms. The group norm was either conservative (i.e. promoted no change) or progressive (i.e. promoted change). When social identity was salient and the group norm was conservative, a non-novel proposal was perceived to be more creative. Study 2 (N=63) manipulated social norms and identity relevance. Results showed that while social norms influenced perceptions of creativity, identity relevance influenced positivity but not perceptions of creativity. These findings support the idea that perceptions of creativity are grounded in the normative content of group membership and self-categorization processes.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
